James' AS Media Blog

Media: Music Magazine Initial Research

1.       Q) Who are the big publishers in the magazine market?

A)      Tines Warner, Emap and Dennis and.

2.       Q) What music Magazines do they publish?

A)

·         Dennis: None

·         IPC (Under Times Warner): NME

·         Emap: Mojo, Kerrang and Q

3.       Music Magazine titles in the UK:

·         NME

·         Kerrang

·         Q

·         Clash

·         Mojo

·         Vibe

·         Classical Music

·         BBC Music

·         Jazz UK

·         Mix mag

4.       NME Target Audience:

65% Male*

50% 16-24*

23% 25-34*

79% ABC1*

Our readers are passionate about music and as a result of their close relationship with the site content they are far more responsive to advertising. Whether they are more positively disposed towards brands that they see as supporting their favourite site or accessing advertising that they see as particularly relevant to them and their lifestyles they are 33% more likely than average to have taken action as a result of seeing an advertisement on the site. Music may be our readers' passion but they are also keen consumers of films, DVDs, concerts, technology and lead exceedingly active social lives.

Kerrang Target Audience:

Young, individually minded and passionate consumers, an audience defined by attitude, passion and loyalty. Radio - 15-35 male bias.

Q:

Q's audience is composed of passionate, engaged and open minded music fans driven to continually discover new music - and to use this lust for discovery to influence their friends. The audience is split 75% male to 25% female and is affluent (with 68% ABC1).

Mojo:

Discerning and passionate music aficionados, the MOJO audience is predominantly male (77%) and affluent (63% ABC1). These heavy consumers of music see their passion as discovery without boundaries, genre and decade being secondary to quality.

Clash:

Clash Magazine is targeted at 18-35 year olds, the “download generation”. They target this audience by alternating between modern bands such as Coldplay, the Prodigy and Oasis to artists such as Jay-Z, Kanye West and the Beastie Boys. It also attracts audiences that have an interest in fashion and film.